COLDCOCK American Herbal Flavored Whiskey, known for making great whiskey and working with athletes and musicians, announces the partnership with MMA Fighter Joe “The Juggernaut” Pacheco. Joe (7-1-0) will be sporting the COLDCOCK colors as he gets in the ring this Friday night, April 11, 2014 against Brandon Halsey to close out the preliminary card of Bellator 116 at Pechanga Resort and Casino in Temecula, CA. The fight will air live on Spike.com as part of the preliminary card to the Blagoi Ivanov vs Lavor Johnson main event. The preliminary card fights begin at 7:00pm EST.
“A lot of emotions and thoughts are running through my head a day before the biggest fight of my life. One has been the generosity of my friends, family and sponsors, in particular COLDCOCK Whiskey,” states Joe “The Juggernaut” Pacheco. “Their support and professionalism is only paralleled by the quality of their product. The thought of being the Bellator tournament is first and foremost in my immediate mind, however, being a spokesperson and representative for COLDCOCK Whiskey will definitely be one if my long term priorities going forward.”
“After working with everyone from Kerry King in Slayer to Asking Alexandria to Mountain bike legends Cam Zink and Greg Watts, sponsoring fighters was a natural progression for COLDCOCK Whiskey,” says Rick Zeiler, CEO of Zeiler Spirits, “Joe Pacheco and his team are well-deserving and we look forward to watching Joe beat up Brandon Halsey this week!”
COLDCOCK American Herbal Flavored Whiskey has been actively partnering with fighters, action sports athletes, tattoo artists and musicians who have been TAKING THEIR SHOT! Passion for these industries is rooted deep within COLDCOCK’s originators, such as music industry leaders John Reese (co-creator of the ROCKSTAR ENERGY MAYHEM & UPROAR FESTIVALS), Darryl Eaton (CAA), and Michael Arfin (AGI), strategic partners like Schecter Guitar Research, Century Media Records, and spirits industry leaders Rick and Sarah Zeiler. On top of that, these industries are represented in the COLDCOCK brand by investors like Kerry King (SLAYER), David Draiman (DISTURBED), Ashley Purdy (BLACK VEIL BRIDES), Miles Doughty (SLIGHTLY STOOPID), Raul Bianchi (THE EXPENDABLES) and action sports athletes Colten Moore (snowmobile), Cam Zink and Greg Watts (pro mountain bikers, and (Short Course and Monster Jam racer) Todd Leduc.
Even more big things have been happening in the COLDCOCK camp! In addition to the exciting announcement of Joe Pacheco’s partnership, COLDCOCK American Herbal Flavored Whiskey recently announced that they will be a part of the world’s biggest heavy music touring festival! This year the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL will feature the COLDCOCK American Herbal Flavored Whiskey Second Stage, presenting performances from Cannibal Corpse, Suicide Silence, Miss May I, Mushroomhead, Texas Hippie Coalition, and King 810. COLDCOCK Whiskey will also be involved in year’s iHome Metal of Honor initiatives (created for United States soldiers who’ve fought for our freedom). COLDCOCK will be sponsoring the official Hometown Hero contest, in which one brave winner will receive a custom COLDCOCK Whiskey branded Schecter guitar and a Peavey amp.
At each show, 21+ fans are invited to the COLDCOCK Whiskey booth to meet Sam Bettley of Asking Alexandria, Mushroomhead, Ill Nino and Upon A Burning Body, and in select markets, catch these artists as celebrity guest bartenders! Limited edition COLDCOCK gear will be available for purchase.
COLDCOCK Whiskey tastes great but reminds you to always TAKE YOUR SHOT but never drink and drive.
COLDCOCK American Herbal Flavored Whiskey is available now in Illinois, Arizona, California, Nevada, New York, New Jersey, Maryland, DC, Nebraska, Tennessee, Georgia, Indiana, North Dakota, South Dakota, Texas and South Carolina, with more states joining the ranks throughout the year.
WANT TO BECOME A COLDCOCK BRAND AMBASSADOR? Contact the company via the Contact Us/Sponsorships tab on the website.