The partnership includes the release of a Deadpool / COLDCOCK Whiskey marketing campaign that includes printed point-of-sale materials for bars and retail stores as well as a large scale billboard activation in multiple states throughout the country. In anticipation of the Bluray/DVD/Digital release, COLDCOCK Whiskey will also be promoting a special chance to win Deadpool prize packages via social media accounts @coldcockwhiskey. (*entrants must be 21+, certain restrictions apply by state)
In Deadpool, Wade Wilson (Ryan Reynolds) is a former Special Forces operative who now works as a mercenary. His world comes crashing down when evil scientist Ajax (Ed Skrein) tortures, disfigures and transforms him into Deadpool. The rogue experiment leaves Deadpool with accelerated healing powers and a twisted sense of humor. That comedic edge inspired Deadpool to create a COLDCOCK'tail named, "The Sucker Punch" which includes COLDCOCK Herbal Whiskey, grenadine and pineapple juice.
Deadpool arrives on Blu-Ray/DVD/Digital on May 10, 2016. The COLDCOCK/Deadpool campaign runs through July 2016.
"We're pumped to be working with 20th Century Fox on what is the most exciting national campaign our brand has seen yet. The fact that COLDCOCK was selected as Deadpool's favorite whiskey makes us love him even more than we did before!" states Rick Zeiler, CEO of COLDCOCK Whiskey.
Bar and store owners can email the COLDCOCK team directly to secure printed materials for their account via Info@zeilerspirits.com. For more information on COLDCOCK Whiskey, please visit www.coldcockwhiskey.com or follow @coldcockwhiskey.
Follow Deadpool on social media @DEADPOOLMOVIE.