The world's biggest heavy music touring festival, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL, is celebrating its seventh year with some fantastic sponsors—both new and returning! The 2014 ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL is presented by Rockstar Energy Drink, and is sponsored by truth, COLDCOCK American Herbal Flavored Whiskey, Sumerian Records, Victory Records, Fuck Cancer, Headrush, iHome, Legator Guitars, Living The Dream, Matador, Metal Injection, PBR, Revolver Magazine, Roadrunner Records, WET, Zippo and ZUUS.
This year’s sponsors have only excellent things to say about teaming up with the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL! The festival brings a unique opportunity to all sponsors to promote their brands and companies to their perfect demographic, day after day, in a personal atmosphere. See below for individual testimonies from both new and returning sponsors!
*As mentioned above, this year’s sponsors include many companies who are happily returning to the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL family! Each sponsor brings an exciting element to each festival stop.
Going into its seventh year, Rockstar Energy Drink is proud to be the title sponsor of the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL. Over the past six years, Rockstar Energy Drink has been able to connect with their consumers through large scale sampling efforts at each stop of the tour, educating them on new products and flavors. The Rockstar Energy Drink marketing and sales teams across the country have worked hand in hand to bring the festival to local retail locations by offering ticket giveaways in store, alongside price promotions on various Rockstar products. Chain partners include Circle K, Village Pantry, Timewise, Quik Trip and Giant among many others. This year, Rockstar Energy Drink is excited to have Suicide Silence, Miss May I, and Upon a Burning Body signing in their booth this summer. All four bands will be appearing daily to sign posters and meet fans.
“As a brand that supports music and bands in the genre, it's been fun to see bands grow throughout the years. ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL is a family that supports each other and wants to see everyone be the best and have the best time. We, as a brand, are happy to be a part of that family,” states Chelsea Coffey, Music Marketing Manager at Rockstar, Inc.
Revolver Magazine has been the official media partner of the festival for all seven years! Revolver brings along a branded booth to each of the tour stops with product samples, movies screenings, heavy metal clinics, band signings, and exclusive giveaways. In addition, Revolver creates the exclusive ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL TOUR GUIDE that goes out to 100,000 festival goers each summer. This is the ultimate souvenir and great for autographs! Revolver Magazine also covers the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL extensively through its June/July issue (on newsstands now). This issue will give readers the only “behind the scenes” look into the entire tour. For more information on Revolver Magazine, please visit www.revolvermag.com.
Fourth year sponsor, the Living the Dream Foundation, partners annually with a mission to deliver VIP Dream Day’s to individuals with life-threatening afflictions. This summer, the Living the Dream Foundation will be asking the public to write in for a chance to experience a VIP Dream Day at the festival. The Living the Dream Foundation will also be posting photos from the festival and VIP Dream Day events on their social media sites, in addition to comments from our guests about their memorable experience.
“We appreciate all of the support that Mayhem has given our brand over the years. It’s one of our most successful events to bridge together the music industry with our mission. Our experience has been nothing short of excellent,” states Kacie Quigley, COO of the Living The Dream Foundation. “The increased awareness has allowed us to reach more people and make more dreams come true.”
Quigley adds, “The ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL has afforded us the opportunity to strengthen our relationships with bands and band management. In trying to narrow our mission to predominately cater to bridging the music industry with terminally ill children, participating in this festival gives us the direct contacts, interactions, and opportunities to achieve our mission.”
iHome is a proud partner of the festival’s annual ‘Metal of Honor’ charity program for veterans because of the remarkably valuable work they do supporting rehabilitation efforts, as well as helping servicemen and women prepare for new career and life opportunities following their military service. Most live events focus solely on creating the ultimate customer experience, but although that is a very important element for a successful festival, iHome feels that Metal of Honor adds a special layer to Mayhem by using their platform to have a larger and more meaningful reach beyond the entertainment and music experience.
This summer, iHome hopes to create even more awareness around Metal of Honor and in turn assist even more military men and women in their transition to life after military service. iHome, as an equal opportunity employer, knows that greatness can come from people of all backgrounds, and we especially recognize the unique skills, dedication and loyalty that comes from the brave people who served our country. After a very successful first year, with thousands of dollars raised in partnership with SGE, iHome is eagerly looking forward to another year on the road with the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL.
Third year sponsor Zippo knows their target audience lives at the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL every year. Being a part of the festival family puts them right where they need to be with their consumers. “At Zippo, we team up with the festival to offer a VIP lighter to ticket buyers. This program has brought us great success over the years. We love the ROCKSTAR ENERGY MAYHEM FESTIVAL because we are able to interact with our consumers on a more personal level and give them a true brand experience,” adds Brent Tyler, Global Brand Manager for Zippo.
In addition, Zippo offers an annual spin and win game that allows them to interact with our consumer and give them Zippo swag. They also run a “Design Your Own Zippo Lighter” contest onsite where customers are invited into the booth to hand draw their own Zippo lighter design.
ZUUS Media has returned to the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL for the second year as a digital media partner. Last year, ZUUS brought the legendary Matt Pinfield on the road with them and filmed exclusive interviews with all performing bands. The ZUUS content team rolled out footage through the end of the tour into the fall, which helped maintain a presence for the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL brand in the digital landscape.
“We are excited to bring that same momentum back for 2014 and have already kicked off our “Mayhem Mondays” in the exclusive ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL channel on ZUUS,” states Nikki Hirsch, VP of Music Strategy and Artist Relations at ZUUS. “Mayhem offers unparalleled proximity to today's metal & hard rock bands and fans. As a multi-platform music video service that wants to super-serve the metal community, our relationship with Mayhem enables us to effectively reach this endemic audience, delivering relevant and exclusive video content that adds to the entire Mayhem experience.”
Return sponsor Metal Injection started with the festival in its inaugural year. With its first lineup, it was clear to Metal Injection that the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL was going to be a mainstay in the summer touring market, and as an emerging metal destination online, they wanted to get in on the ground level of a huge festival. Metal Injection does an annual ticket giveaway to each stop of the tour, and it is always their biggest response to a contest of the year. Last year, Metal Injection had over 2000 submissions and this year, with only about two weeks in, they have already cracked 1,000 submissions which, is ahead of schedule. In addition, the site will be doing a video preview episode of our bi-weekly music video show, The Fix, highlighting all the acts on the tour to get Mayhem-goers familiar with the acts they will see at the show. Additionally, the site will be covering all the bands' releases and heading onsite to our local stop of the tour to do continuing coverage including an "A Day in the Life" video following one of the main acts around from the beginning of the day to the end of it to show what it's like to be on the road with the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL.
“To have our brand associated with the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL and the biggest names in hard rock and metal elevates our brand to a unique level above some of our competitors who are seen as just another metal blog. We have integrated the festival content into the site from the moment the lineup is announced to after the festival with unique behind the scenes videos at how artists live their lives on tour,” states Metal Injection co-owner Robert Pasbani. “I cannot stress enough how much of a new audience Mayhem has brought to our brand, Metal Injection.”
The FC Cancer Foundation (Fuck Cancer) is back this year, with a mission is to fight cancer by raising awareness and to educate about early cancer detection, ultimately putting an end to late stage cancer diagnosis. Through their Dyin 2 Live (Wish-Granting/Dream) program, they look to enrich the lives of those fighting cancer by offering them an experience that will bring joy, hope, and courage. The FC Cancer Foundation hope this experience can be used as a source of inspiration to those needing a brighter day in their darkest hour.
“We sponsor the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL year after year because it’s a great marketing opportunity for our foundation! We get to showcase our booth in front of thousands of people per day, plus our website sales have almost doubled since last year’s tour,” states Mugs Mc Guinness, founder of Fuck Cancer.
Matador, who bring you SQUATCH™, Jack Link’s® brand of bold-flavored snack sticks, has partnered with the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL return to the family this summer, bringing a bunch of excitement to festival attendees. This summer you can find the decked-out SQUATCH truck handing out handfuls of samples to feed festival go-ers’ meat tooth; along with t-shirts, hats, wristbands and stickers. Stop by and SQUATCH will be on site to feed your inner rock star beast. If attendees aren’t able to track down the SQUATCH truck or tent, they can check out Matador and SQUATCH™, Jack Link’s® brand on Twitter or Facebook. Feed Your Beast!
*This year, the festival is joined by many new sponsors. These sponsors are proud to be a part of the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL based on its position as heavy music’s premier touring festival.
truth®, the nation’s largest grassroots youth smoking prevention campaign, will be traveling this year with the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL for the first time! The truth tour experience typically includes a signature orange truth truck, a DJ spinning heavy metal music, and a crew of dynamic tour riders that provide facts and information about the harmful effects of tobacco use – all in an effort to prevent teens and young adults from ever using tobacco products. Contests, gear giveaways and one-on-one conversations are all activities taking place in the zone each and every day of tour.
“We are excited to be a part of the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL this year, as the festival will allow us to reach a broader portion of our audience with our lifesaving messages about the harmful effects of tobacco use and the tactics of the tobacco industry,” says Eric Asche, Chief Marketing Officer of Legacy, the national public health foundation that directs and funds the truth campaign. “Our tours are a great way to reach more teenagers and young adults face to face in cities and states across the country.”
COLDCOCK American Herbal Flavored Whiskey is already supporting many of the artists on this year’s festival, so their inclusion as the official Second Stage sponsor is a welcome addition. All ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL are out on the festival grounds every day taking their shot at success! In addition to their stage sponsorship, 21+ festival attendees will be treated to a unique experience at the COLDCOCK Booth with artist meet and greets and in select cities, some celebrity guest bartending, from members of Asking Alexandria, Ill Nino, Mushroomhead and Upon a Burning Body. For more information on COLDCOCK, visit www.coldcockwhiskey.com.
“Since its inception, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL has been the premier touring festival in Metal Music,” states COLDCOCK Sponsorships Director Adam Grayer. “It is an event in which some of the top artists and newest bands bring an experience to their fans unlike anything else. COLDCOCK American Herbal Flavored Whiskey is proud to take part in this awesome fest!”
Legator Guitars is another exclusive new partner! Partnering with the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL is what Legator Guitars considers a “once in a lifetime” opportunity. Teaming up with Sumerian Records, Legator Guitars is proud to present this year’s Headbang for the Highway showcase that gives local artists at every festival stop the opportunity to perform onstage and a chance to win a full band endorsement from Legator.
“Fueled by a fanbase heavily concentrated with musicians and guitar enthusiasists, the festival presents the ideal opportunity for a growing guitar company to connect with their biggest supporters – the metal and hard rock community,” says Adam Romine of Legator Guitars. “In contrast to print and online advertising, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL provides the unique opportunity to place our product in the hands of thousands of potential new customers and fans (an experience essential to guitar buyers).”
WET International joins this year’s sponsorship group with the awareness that the hardcore heavy music fan is loyal to their music, which is what makes the hard rock and metal genre last. “WET Personal Lubricants decided to sponsor the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL in order to reach out to those loyal fans and harness the power of the universal chord, sex,” states WET International’s VP of Marketing, Jennifer Martsolf.
WET will be giving away Safe Sex kits that include a sample of their WET Platinum silicone lubricant and a condom at each venue. WET will be onsite in two locations, San Bernardino, CA and Toronto, ON, to promote our brand and teach the benefits of using a lubricant with a condom… always.
*Label sponsors are a huge part of what makes the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL the best it can be!
Sumerian Records (the world's premiere metal label) is beyond excited to once again be sponsoring its own stage at this summer's ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL for the third consecutive year. This stage is going to feature four of the label's hottest artists, Body Count featuring Ice-T, Darkest Hour, Upon A Burning Body and Veil Of Maya, and some of the most talked about up-and-coming metal bands within each local market stop on the tour (winners of the "Headbang For The Highway" contests). The Sumerian Records tent will also be a premier destination for concertgoers with meet and greets with all performing label artists, fan-friendly promotions and contests, as well as offering the chance to purchase albums from all performing Sumerian bands at a special price. Be sure to follow Sumerian Records at www.facebook.com/sumerianrecords for the most up-to-date information on all Mayhem artists and happenings.
Victory Records joins the fold as a new festival sponsor this year, sponsoring the official Victory Records Stage! In addition to their stage sponsorship, everyone who stops by the Victory Booth receives a free CD sampler, catalog and a bag to carry their swag throughout the day. In addition to hosting band signings and meet and greets for all of the bands on the Victory Stage, the label will have daily social media interaction with #VictoryBooth, including a daily contest to win up to $100 to our Webstore. They will also have a Charging station under the tent with our latest rock and metal videos on rotation. There will always be something going on at the Victory Booth!
“In our experience, nothing beats getting face to face with the true, die hard music fans that attend these festivals,” states Eric Munnings of Victory Records. “Plus, the ability for our bands to perform in front of packed crowds each day and connect with their fans is invaluable. The Mayhem crowd is a perfect demographic for us, our current roster and upcoming releases.”
Roadrunner Records will once again be a part of the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL! Since the festival's inception in 2008, Roadrunner has been proud to be a major presence at the show and 2014 will be no exception. This summer, Roadrunner's street team, the Road Crew, will be highly visible throughout the tour, placing signage and distributing promotional materials. Established primarily as a hard rock label, Roadrunner Records, a member of the Warner Music Group family of labels, now boasts depth and variety in its artists. The label has experienced unprecedented success with multi-platinum artists Slipknot, platinum Theory of a Deadman, gold-certified Stone Sour and Killswitch Engage, as well as modern heavy hitters Dream Theater, Opeth, Trivium, Gojira, Kvelertak and the legendary Rush. Roadrunner's current roster also includes The Devil Wears Prada and other diverse rock acts such as KING 810, The Amity Affliction, Heartist, Marmozets, Scar The Martyr and Black Stone Cherry. With both Trivium and KING 810 playing this year's festival, Roadrunner's on site promotional activity will be a key element in reaching its core fan base. For more information about Roadrunner, visit: www.roadrunnerrecords.com.
*See the bottom of this release for more general information on this year’s amazing sponsors!
This year’s ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL boasts an amazing and diverse artist line-up, featuring the boldest, largest, loudest collection of artists yet! The ROCKSTAR ENERGY DRINK MAIN STAGE will showcase a collection of some of the biggest bands in heavy music—including multi-platinum headliners Avenged Sevenfold, as well as Korn, Asking Alexandria and Trivium. The COLDCOCK AMERICAN HERBAL FLAVORED WHISKEY STAGE will feature headliner Cannibal Corpse as well as Suicide Silence (featuring new singer Eddie Hermida), Miss May I, Mushroomhead, Texas Hippie Coalition and King 810. THE SUMERIAN RECORDS/HEADBANG FOR THE HIGHWAY STAGE will feature headliner Body Count featuring Ice-T as well as Upon A Burning Body, Veil of Maya, Darkest Hour and the local Headbang For The Highway winner. The VICTORY RECORDS STAGE will feature headliner and Revolver Magazine cover band Emmure as well as Ill Nino, Wretched, Islander, and Erimha.
Tickets for the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL are on sale now! This year’s odyssey will include four stages of heavy music and 20 bands. Also, look for Freestyle Motocross legend Jimmy Fitzpatrick and his FITZ ARMY of riders and a Motorsports exhibition area featuring Unknown Industries Harley Davidson Freestyle Riders, as well as many other surprises and attractions throughout the festival midway.
See below for all current tour stops:
2014 ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL:
7/5 - CA - San Bernardino - San Manuel Amphitheatre
7/6 - CA - Mountain View (San Francisco) - Shoreline Amphitheatre
7/8 - WA - Auburn (Seattle) - White River Amphitheatre
7/9 - ID - Boise - Idaho Center Amphitheatre
7/11 - AZ - Phoenix - Ak-Chin Pavilion
7/12 - NM - Albuquerque - Isleta Amphitheatre
7/13 - CO - Denver - Fillmore Auditorium (Rockstar Energy Drink TASTE OF MAYHEM)
7/14 - CO - Denver – Red Rocks Amphitheatre (Main Stage Only + Body Count feat. Ice-T)
7/16 - MO - St. Louis - Verizon Wireless Amphitheatre
7/17 - MI - Detroit – DTE Energy Music Theater
7/18 - WI - Milwaukee - Eagles Ballroom (Rockstar Energy Drink TASTE OF MAYHEM)
7/19 - IN - Indianapolis - Kilpsch Music Center
7/20 - IL - Chicago - First Midwest Bank Amphitheatre
7/22 - MA - Mansfield (Boston) - Xfinity Center
7/23 - NY - Saratoga - Saratoga Performing Arts Center
7/25 - ON - Toronto (Canada) - Molson Amphitheatre
7/26 - PA - Burgettstown (Pittsburgh) - First Niagara Pavilion
7/27 - CT - Hartford - Xfinity Theatre
7/29 - NY - Darien Center - Darien Lake
7/30 - NY - Wantagh - Nikon Theatre At Jones Beach (Main Stage Only)
8/1 - NJ - Camden (Philadelphia, PA) - Susquehanna Bank Center
8/2 - PA - Scranton -The Pavilion At Montage Mountain
8/3 - VA – Bristow (Washington, DC) - Jiffy Lube Live
8/5 - GA - Atlanta - Lakewood Amphitheatre
8/6 - TN - Memphis - Memphis International Raceway (No Avenged Sevenfold, Korn headlines)
8/7 - OK - Oklahoma City – OKC Air Park
8/9 - TX - Dallas - Gexa Energy Pavilion
8/10 - TX - The Woodlands (Houston) - Cynthia Woods Mitchell Pavilion (Main Stage and Second Stage Only + Body Count feat. Ice-T and Emmure, no King 810)
* Lineups in each city may vary. Go to www.rockstarmayhemfest.com for full lineup details.
Find us at: